Packaging Specialties, your top-quality source for custom printed bags, boxes, and more. Our new website makes it easier than ever to buy custom printed bags and other packaging specialty items.
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Easter sales are expected to be hopping this year, exceeding $16 billion, including candy, apparel and baskets. And although it’s only March, merchants are also banking on Mother’s Day sales to boost the bottom line. Consumers routinely look for sales …
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March 27, 2012
“You only get one chance to make a first impression.” Know who said that? My father, often. Doesn’t matter if the quote is attributed to Will Rogers, Oscar Wilde or Mark Twain. When I was growing up, my father said …
January 31, 2012
Ever go fishing? You can choose to sit back and relax, plopped comfortably on a boat in the midday sun, leisurely waiting for the line to bite. Or you can be aggressive, using luring tactics and techniques geared towards what’s …
December 8, 2011
We’re fast approaching the biggest holiday season of the year and retail projections are all over the place. I’m sure you read some of the doom and gloom reports predicting fourth quarter sales to be a “Blue Christmas.” Conflicting analysis …
November 8, 2011
Even with snow falling in several parts of the country, Halloween sales are expected to top $6.9 billion dollars this year in the United States, according to the National Retail Federation. That’s a lot of change dropped on candy, costumes …
October 30, 2011
Last month, I talked about the Netflix debacle. Customers were rightfully angry with the company’s split in service: partitioning off the movies by mail from the online streaming service, creating two divisions, two price plans and two separate websites. This …
October 18, 2011
The point of difference, that is. Or more specifically, what separates YOUR company from every other competitor? Is it the particular benefits associated with your product or service? Is it more convenient to use, more available, more accessible? Are you …
October 3, 2011
Ever judge a book by its cover? It’s not metaphorical, most marketers will agree that consumers make quick judgements by the outside image. I tend to judge a book by its format. Meaning, if I’m going to read the book, …
September 27, 2011
All the talk these days is about the economy. Retail sales were flat in August and unemployment continues to lag. Is job creation coming from the large corporations and conglomerates? Turn instead to the privately owned firms less than five …
September 19, 2011
Ever watch The Office, the long-running comedy on NBC? It’s a show about an ineffectual, uninspiring work environment that decreases morale and stifles productivity. Creativity rarely is a result. Advertising Week is hosting its eighth annual event, Oct. 3 through …
September 17, 2011
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