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One For the Books

Written by Bill Tanzer

Ever judge a book by its cover? It’s not metaphorical, most marketers will agree that consumers make quick judgments by the outside image. Customized packaging always takes this into account. The right image captures the public’s eye, not turns it …

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March 15, 2013

I believe that packaging is an integral part of branding. Effective and inspiring packaging will get your customers to look forward to the product that’s inside!  And isn’t that what you want? In addition to retail outlets and cosmetic boutiques, …

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February 18, 2013
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Retail Redux

Written by Bill Tanzer

Easter sales are expected to be hopping this year, exceeding $16 billion, including candy, apparel and baskets. And although it’s only March, merchants are also banking on Mother’s Day sales to boost the bottom line. Consumers routinely look for sales …

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March 27, 2012
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In Love With Retail

Written by Bill Tanzer

“You only get one chance to make a first impression.” Know who said that? My father, often. Doesn’t matter if the quote is attributed to Will Rogers, Oscar Wilde or Mark Twain. When I was growing up, my father said …

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January 31, 2012
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Making the Catch

Written by Bill Tanzer

Ever go fishing? You can choose to sit back and relax, plopped comfortably on a boat in the midday sun, leisurely waiting for the line to bite. Or you can be aggressive, using luring tactics and techniques geared towards what’s …

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December 8, 2011
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The Gift of Giving

Written by Bill Tanzer

We’re fast approaching the biggest holiday season of the year and retail projections are all over the place. I’m sure you read some of the doom and gloom reports predicting fourth quarter sales to be a “Blue Christmas.” Conflicting analysis …

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November 8, 2011
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Trick or Treat

Written by Bill Tanzer

Even with snow falling in several parts of the country, Halloween sales are expected to top $6.9 billion dollars this year in the United States, according to the National Retail Federation. That’s a lot of change dropped on candy, costumes …

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October 30, 2011
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Following Up

Written by Bill Tanzer

Last month, I talked about the Netflix debacle. Customers were rightfully angry with the company’s split in service: partitioning off the movies by mail from the online streaming service, creating two divisions, two price plans and two separate websites. This …

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October 18, 2011
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What’s the Point?

Written by Bill Tanzer

The point of difference, that is. Or more specifically, what separates YOUR company from every other competitor? Is it the particular benefits associated with your product or service? Is it more convenient to use, more available, more accessible? Are you …

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October 3, 2011
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One For the Books

Written by Bill Tanzer

Ever judge a book by its cover? It’s not metaphorical, most marketers will agree that consumers make quick judgements by the outside image. I tend to judge a book by its format. Meaning, if I’m going to read the book, …

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September 27, 2011
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