I believe that packaging is an integral part of branding. Effective and inspiring packaging will get your customers to look forward to the product that’s inside!  And isn’t that what you want?

In addition to retail outlets and cosmetic boutiques, we have served all types of restaurants in our 60 years in business. I can tell you confidently that most patrons don’t walk into a deli thinking about packaging. They want a nice sandwich, something good to eat for lunch. Paper take-out bags aren’t exactly mouth-watering — the food is. But everyone takes food home these days.  They take it home because they liked it!  What better reminder is there than seeing a container with your restaurant’s name in their refrigerator?

And for your direct take-out customers – especially those who order by phone — what better way to remind them to come back than packaging with your restaurant logo and phone number?

February 18, 2013

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